Apple has announced its next major event, set for Monday, September 9, at 10 a.m. PT in the Steve Jobs Theater at Apple Park.
The event, themed “It’s Glowtime,” will be streamed online and is anticipated to unveil the iPhone 16.
While the meaning of “glowtime” remains unclear, the focus is expected to be on the integration of artificial intelligence into the new iPhone.
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In June, Apple introduced a range of generative AI features at its Worldwide Developers Conference, including personalized Genmoji and a more advanced Siri capable of handling tasks such as schedule inquiries and email management.
The iPhone 16 is anticipated to be the first model designed with AI as a core feature, building on enhancements seen in the iPhone 15 Pro Max.
Apple’s recent partnership with OpenAI, known for ChatGPT, suggests that AI capabilities could significantly impact Siri, allowing for advanced features like recalling past photos and learning user preferences.
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Analysts, such as Angelo Zino from CFRA Research, predict that the iPhone 16 will be part of a gradual evolution rather than a major leap, with some AI features potentially rolling out over the next few years.
With competition increasing and iPhone sales in China declining, one key question is the new device’s pricing.
While Apple enthusiasts have long debated the cost of iPhones, investors generally favor higher prices for greater profit margins. There is speculation that the integration of AI could lead to price increases.
Competitors, like Samsung, have already introduced their own AI features, such as the “circle to search” functionality, which allows users to quickly search information on their screens with a gesture.