Moniepoint Microfinance Bank (MFB) has appointed Nigerian striker Victor Osimhen as its brand ambassador for its new campaign, “Made for Your Progress.”
The company said the initiative is designed to emphasize its “support for Nigerians pursuing personal and business growth” and highlights the “contributions of individuals and small businesses to the economy.”
Babatunde Olofin, Managing Director of Moniepoint MFB, said, “At Moniepoint, we have always believed that the ambitions of Nigerians are the bedrock of our economy as evidenced by the informal economy’s contributions to GDP,” adding that, “We celebrate the people behind the many businesses we serve, and the individuals who have created value with our personal banking service. Made for Your Progress is our promise to every Nigerian with a dream – that we will provide the financial comfort, confidence, and freedom they need to focus on building those dreams.”
Osimhen said his career reflects the values of progress and determination. “My journey has always been about believing in progress, no matter the challenges. That is why I am proud to be associated with Moniepoint, a brand that truly supports people’s dreams and celebrates their wins, big or small,” he stated.
The footballer added that the message of the campaign mirrors his personal story, saying, “Their belief that every dream is valid and their commitment to powering progress aligns perfectly with my own life journey. Made for Your Progress is not a fancy, feel-good slogan; it’s a message of hope and a promise of support that I am proud to champion.”
The personal banking service, launched in August 2023, builds on the bank’s existing infrastructure, which it says is already “used by over 10 million businesses in Nigeria.”
The campaign will feature stories of different customers to show how the bank’s services are used in everyday life.
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