In 2024, Nigerians have ranked fifth globally among top social media users, according to figures from Cable.co.uk and We Are Social, shared by World of Statistics on X on Sunday.
The data reveals that Nigerians spend an average of 3 hours and 23 minutes daily on social media.
Kenya tops the global list, with an average social media use of 3 hours and 43 minutes per day.
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South Africa comes next at 3 hours and 37 minutes, followed by Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes. Nigeria follows closely behind these countries in social media engagement.
Other nations with high social media usage include Colombia at 3 hours and 22 minutes, Chile and Indonesia both at 3 hours and 11 minutes, with Saudi Arabia and Argentina completing the top ten with averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
Top Social Media Usage in 2024:
- Kenya – 03:43
- South Africa – 03:37
- Brazil – 03:34
- Philippines – 03:33
- Nigeria – 03:23
- Colombia – 03:22
- Chile – 03:11
- Indonesia – 03:11
- Saudi Arabia – 03:10
- Argentina – 03:08
- Mexico – 03:04
- Malaysia – 02:48
- Ghana – 02:43
- Egypt – 02:41
- Thailand – 02:30
- Bulgaria – 02:26
- Vietnam – 02:23
- Portugal – 02:23
- Romania – 02:20
- Italy – 02:17
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